No Products in the Cart

Your Words, Your Way
Get your personalised message sent to them digitally! Enter your message and choose when to send it.
R U OK? Day is one of the most important mental health awareness events in Australia. More than 3,000 Australians lose their lives to suicide each year, that's more than 8 people per day. R U OK? Day is a powerful reminder of why checking in on the people around us matters. Whether you're hosting a morning tea, handing out R U OK? Day cupcakes, or just having a quiet chat with a mate, a simple question can genuinely change a life.
This guide covers everything you need to know about R U OK? Day 2025: the date, history, meaning, and the best R U OK? Day activities for schools, work, and even remote teams.
R U OK? Day is a national day of action dedicated to reminding Australians to check in on their mates, family, and colleagues. It promotes the power of meaningful conversation and encourages us to ask one question: “Are you OK?”
The campaign was started by Australian ad executive Gavin Larkin in 2009 to honour his father, who died by suicide. His goal was simple—to reduce the stigma around mental health and encourage connection through open, authentic conversations.
Today, it’s backed by mental health professionals and supported by schools, workplaces, community groups, and major Australian institutions.
The first R U OK? Day was held in 2009, launched by Gavin Larkin alongside producer Janina Nearn. It was inspired by Gavin’s personal story and his desire to honour his father.
Since then, it has grown into a cultural movement, with R U OK? Day Australia events happening everywhere from Parliament House to suburban classrooms.
When is R U OK? Day?R U OK? Day 2025 falls on Thursday, 11 September 2025. It’s always held on the second Thursday of September.
This timing gives schools, universities, and businesses a chance to host meaningful events, share R U OK? Day posters, and spread awareness in the lead-up to the weekend.
Year | Date |
---|---|
2025 | Thursday, 11 September |
2026 | Thursday, 10 September |
2027 | Thursday, 9 September |
2028 | Thursday, 14 September |
2029 | Thursday, 13 September |
While R U OK? Day began in Australia, its message has reached beyond our borders. Though there’s no official international version, the idea of checking in on one another resonates worldwide.
The simplicity of R U OK? Day quotes and the ease of incorporating the theme into events has helped the campaign find audiences globally—especially in workplaces and schools.
Mental health is a growing concern across Australia, and suicide remains one of the leading causes of death among young people. R U OK? Day reminds us that we can all play a role in supporting the people around us.
By encouraging honest, everyday conversations, the campaign helps break down stigma and opens the door to support and recovery. It’s not about fixing someone’s problems—it’s about being there, listening, and letting them know they’re not alone.
Have regular, meaningful conversations about how people are really doing. The more we normalise talking about mental health, the more likely someone is to open up when they’re struggling—and to see you as someone safe to talk to.
Here’s a simple way to start that conversation:
These small steps might seem simple, but they can make a big difference.
Each year, a theme is chosen to guide the message and shape the resources and events surrounding R U OK? Day. These themes help focus the national conversation on specific aspects of mental wellbeing, resilience, and social connection. While the 2025 theme hasn’t been released yet, past themes have included:
The 2025 theme will continue to highlight the importance of checking in with others and creating a culture of support, whether at school, work, or home.
If you're planning to host a formal event or structured session for R U OK? Day, here are some activity ideas tailored for workplaces, schools, and remote teams. These activities are designed to foster connection and support while encouraging open conversations about mental health.
Looking for something a little more creative or low-key? These R U OK? Day ideas are perfect if you're short on time but still want to make a meaningful impact. Whether it’s decorating your space, surprising a friend, or bringing a smile to your team, these ideas are easy to implement and full of heart.
Whether you're planning a big R U OK? Day event or just a simple morning tea, we’ve got the treats to help spark meaningful conversations. From cupcakes and cookies to donuts and more, our R U OK? desserts are perfect for schools, offices, and community gatherings. Order in bulk to make sure no one misses out—and if you're running late on planning, we’ve got you covered with same-day delivery in Melbourne and next-day delivery across Australia. Explore our range of R U OK? Day desserts to get started.
No matter where you are in Australia, R U OK? Day is a great excuse to pause, reflect, and connect. Whether you’re baking cupcakes, printing posters, or just having a chat with someone who needs it, your support can make a real difference.